The "2023 White Paper on Guangzhou State-owned Enterprises' Time-honored Brands" has been officially released. As of now, Guangzhou's state-owned enterprises boast a total of 85 time-honored brands recognized at the national, provincial, and municipal levels, accounting for more than half of the city's total time-honored brands. Among these, 32 are China time-honored brands. Compared to 2022, there are three new additions to the list of China time-honored brands (Pearl River Piano, Double Fish, and LIKOFU), and two new Guangzhou time-honored brands (BYS and the Wuyang Brand).
The White Paper reveals that these 85 time-honored brands are distributed across 10 first-level groups. In terms of industry distribution, 25 are in the food and beverage sector, accounting for 29% of the total; 23 are in manufacturing and processing, making up 27%; 19 are in the pharmaceutical industry, representing 22%; 9 are in the hospitality and accommodation sector, comprising 11%; and 9 are categorized as other types (including commercial services, printing, and transportation), also taking up 11%.
What are the characteristics of Guangzhou state-owned enterprises' time-honored brands? To begin with, they boast a long history of development. The average age of these 85 brands is 106 years, with 27 brands having histories of over a century, 7 exceeding 200 years, and 2 more than 400 years. Second, they hold a leading position in their respective industries. For example, the newly recognized "China Time-Honored Brand" Pearl River Piano has maintained the highest global production and sales volume for over 20 years. Third, they possess rich cultural heritage. For instance, Guangzhou Phar. Holdings boasts 5 national intangible cultural heritage items, GCGS is known for its national and provincial intangible cultural heritage such as "ivory carving" and "handmade gold plating", and restaurants like Guangzhou Restaurant and Tao Tao Ju represent the profoundest historical and cultural essence of Cantonese cuisine.
From large-scale musical instruments and home appliances to small soup ingredients, Guangzhou's time-honored brands leverage their durability, diversity, high cost-effectiveness, and high quality to establish the core competitiveness of "Guangzhou goods". They continuously expand and attract global attention, showcasing their robust production capabilities and technological standards to the world, thus solidifying the prestigious "Made in Guangzhou" brand.
It is noteworthy that the Guangzhou State-Owned Enterprises' Time-Honored Brand Vitality Ranking and the Guangzhou State-Owned Enterprise Gift List have also been released alongside the White Paper.
The Guangzhou State-Owned Enterprises' Time-Honored Brand Vitality Ranking is based on five vitality dimensions—market, culture, marketing, product, and organization—comprising 16 secondary indicators, conducting a thorough analysis, multi-dimensional evaluation and dynamic monitoring of the brands through this comprehensive brand index system. WALOVI tops the list with a high score of 71.6, followed by Tao Tao Ju and Guangzhou Restaurant in second and third places, respectively.
In the Guangzhou State-Owned Enterprise Gift List, 10 products have been selected as "Household Goodies", including Xiao Chai Hu KeLi (Bai Yun Shan), Double One's household gloves, and Wuyang Brand's taro-flavored ice cream cones. Another 10 products have been chosen as "Gift Items", such as Chan Li Chai's dried tangerine peels, WALOVI's "Three Blessings Combination Pack", and Daxin Culture's tea sets. Additionally, 10 products have been recognized as "innovative new products", including Guangzhou Restaurant's City Souvenir Creative Gift Boxes, Double Fish's pitching machines, and WALOVI's Ciningji health-promoting pear juice.
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